I always used the tagline beta and recently I even used always in beta . I liked this tagline: because Grubba is an ungoing project, never ending, never finished.
I liked this tagline, that is, until i read the excellent book from the people at 37signals. It’s called Getting real. They really spoiled my tagline for me, with a few excellent remarks, here are a few small quotes:
These days it feels like everything is in beta stage forever. That’s a cop out. An interminable beta stage tells customers you’re not really committed to rolling out a finished product. It says, “Use this, but if it’s not perfect, it’s not our fault.”
Don’t wait for your product to reach perfection. It’s not gonna happen. Take responsibility for what you’re releasing. Put it out and call it a release. Otherwise, you’re just making excuses
I never thought of it that way, call it a blind spot. But after a few minutes of deep thought I decided to ditch the beta tagline.
So goodbye: always in beta and hello to the easy database